Our mission

We’re turning our unconditional love for dogs into uncomplicated care. And that starts with what you put in their bowl.

We were founded by two dog lovers who were fed up with highly-processed, burnt brown balls being marketed as “natural” and “healthy” — so they decided to reimagine pet food from the ground up.

Guided by science.Driven by love.

sing decades of pet nutrition research (and a little common sense), our founders worked with top vet nutritionists to create a fresh, convenient petfood service.

We’re using quality and safety standards never before seen in the industry — and the result is fresh food that’s safe enough for humans to eat, but that’s nutritionally complete and balancedfor dogs.

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Our tale...

  • It began with Jada

    Jada was the most beautiful puppy, but suffered from severe digestive issues the first two years of her life. Her dad (aka ourco-founder), Brett, tried every food on the market.Nothing helped.

    Real food, real results

    One vet suggested Brett try home cooking. He simply prepared ingredients pictured on a bag of traditional dog food — but what he made actually looked, smelled, and tasted like real food. Seemingly overnight, Jada’s problems disappeared.

    A fresh revelation

    Brett realized that pet food marketing was maskingan alarming reality, so he teamed up with Jonathan (and his pup, Buddy) to build the company they wished existed for their own dogs.

    The feedback

    Dogs of all shapes and sizes were thriving on the food and their humans had newfound peace of mind about what they were feeding. With a small-but-mighty team, they expanded delivery nationwide — without sacrificing a crumb of the care, love, and quality of their first home-cooked batch.

    Today

    Our team has grown to hundreds of employees (we’re hiring!) and we’re delivering millions of meals monthly. In many ways, we’re just getting started, but what drives us hasn’t changed: Making it easy to keep dogs healthy.

    We’re not sure if Jada realizes how many dogs her story has ultimately impacted, but we think she’d be pretty pleased.

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    • “You don’t need to guess what’s in our food. You can literally see it, smell it, and even taste it. Trust me. I have. A lot.

      Unlike kibble or canned food, our fresh recipes are made with ingredients that are safe for humans to eat and in kitchens where only human food is produced. This is the food we’re feeding our own dogs; we’re always going to hold ourselves to thehighest standard.”

      — Brett

    • “Feeding our food isn’t about spoiling your dog or being fancy; it’s about recognizing that no natural digestive system — human, dog, or otherwise — is suited to highly processed food.

      At the end of the day, dogs aren’t humans, and do need to eat different things than us — but they’re still living beings that needreal food. And we’re making it really easy to give that to them.”

      — Jonathan